You’re important. Did you know that? I just wanted you to know that. Give yourself a pat of the back and a hug too.
Why are you so important? Well, first of all you’re reading this and if you’re reading this then you must be awesome. But more importantly, you’re you. You have a unique perspective on this thing we call life. You have memories and emotions and opinions.
You have the opportunity each day to make the world a better place. Yeah, major cheese warning needed. We’re headed into sappy territory. But it’s true.
How could you possibly make the world a better place? By sharing. When you review a product online you’re offering up your opinion. Sharing your knowledge with the world. You’re helping the rest of the world make more informed decisions.
You have power, now more than ever before in history, to give companies a pat on the back or let them know when they’ve messed up. You have the power of word of mouth. And Twitter. And Facebook. And Amazon. That’s a lot of power. That’s a lot of eyeballs you can reach. That’s a lot of help you can offer.
With that power comes responsibility.
1. Make sure you offer constructive criticism. Don’t be harsh, mean or abusive.
2. Find something good to mention, even if it’s just the price point.
3. Let your review sit a while and then come back to it with fresh eyes. Does it say everything you wanted to say?
4. If you’re dissatisfied, what could the company or product do better? Mention that. People and companies can’t improve unless they know they need improvement.
5. When you go to give a product a glowing review and personal recommendation stop to ask yourself if you would want your friends and family to heed your suggestion. Would you want them to spend their hard earned cash on the item/service you’re recommending?
6. Don’t forget to offer praise where it’s due. Don’t just pipe up when you have a complaint. Remember to show your support and appreciation too.
Just some food for thought. Now go forth. Share your experiences.
PS. If you liked this article, why not share it with your friends?
Alice Anderson writes novels when she’s not creating book covers or writing articles for authors. She lives in the Southeast and co-owns a web development and marketing firm with her husband. Their Golden Retriever provides company security. For more articles and a copy of her free ebook, 55 Tips for Authors, visit her website at http://www.alice-anderson.com